As Simple As It Sounds

The Idea

We re-launched Bingle under the moniker ‘As simple as it sounds’ and in the latest campaign we showcased the simplicity of getting a quote by featuring a man singing Darryl Braithwaites Horses, while riding horses… singing horses.

The Results

Record sales increase of 95% over the same period in the previous year—the strongest sales result in the history of the brand.

Million+ Facebook views.

The campaign propelled Daryl Braithwaite’s The Horses back onto the ARIA charts landing at #11, 24 years after it was last seen in the top 100.