Be A Well Being / Toddler Milk / Superfoods
Be A Well Being is an idea that empowers everyday Australians to reach an achievable goal – simply being well. It isn’t just a brand idea, but a refreshingly honest long-term philosophy applied to all aspects of their business.
In early 2016 Blackmores launched a range of superfoods – the campaign inspires Australians to get the extra nature boost of natural nutrients into their day enabling them to be better versions of themselves. Following this Blackmores launched a campaign for Toddler Milk, which was built around letting mums know that the brand she knows and trusts now supports her with toddler nutrition.
The results have been staggering – Blackmores sales have gone through the roof, and their share price since we launched the campaign has risen 354% from $47.68 to $211.56.