Best Toy Ever

The Idea

For Ikea’s Christmas film, we heard from kids around Australia about their favourite toy. However, their responses may not be what people expected to hear. At a time when other brands are busy telling you what to buy, IKEA reminded us that all kids want is time with their parents.

The Results

1.15+ million YouTube impressions

235K+ completed views, 131 likes + 414 clicks

938,210 views from 2.3m+ Facebook impressions – 259 shares, 1500+ likes.