Best Toy Ever
For Ikea’s Christmas film, we heard from kids around Australia about their favourite toy. However, their responses may not be what people expected to hear. At a time when other brands are busy telling you what to buy, IKEA reminded us that all kids want is time with their parents.
1.15+ million YouTube impressions
235K+ completed views, 131 likes + 414 clicks
938,210 views from 2.3m+ Facebook impressions – 259 shares, 1500+ likes.