Just The Bank You Need
As part of a relaunch UBank revealed its new guiding principle ‘Just the Bank You Need’ to inform every aspect of the bank moving forward. The launch featured a television show called ‘All I Need’, which examined the truth about our wants and needs, Outdoor, Digital, Social and PR.
All I Need generated the highest web traffic in 2 years
200% increase in searches
500K + online views on the TV show alone
UBank increased their daily sales by 150% during the campaign.
The campaign was highly efficient: $123 of settlement per $1 of marketing spend (YTD) it is well ahead of the FY13/14 rate of $58.
Ultimately UBank hit $4.2bn in home loans, the highest the brand has ever achieved.