The University of Sydney

Leadership For Good

The Idea

At a time when debate about a global leadership deficit dominated headlines internationally, we relaunched the University of Sydney brand with a new position centered on Leadership for Good.

The Results

65% of prospective students agreeing that the University is actively addressing the leadership needs of the future.

84% of current students are proud to be studying at the University and are more likely to recommend it to friends and family, evidenced by an increase in NPS from 34 to 48.

Across the board NPS has improved, with prospective undergraduate students rising from 33 to 43