Oak

One Second Coupon

The Idea

By combining Snapchat’s infamous self-destructing message with users’ dishonourable behaviour of screenshotting snaps, we created The One Second Coupon, a Snapshot coupon that disappeared after one second – The World’s Quickest Coupon.

The Results

Reached over 250k fans with 500+ likes and 110+ comments (from 2 Facebook posts in the first 3 days of launch)

1,200+ new Snapchat friends

Sent out over 1,200 one second coupons

World’s fastest coupon