Friends of The Earth
Send A Sceptic To Space
The Idea
Astronauts experience something called ‘the overview effect’ where they see the earth from space and their views on the fragility of our planet are changed forever.
In a bid to persuade today’s world leaders to take better care of our planet, Friends of the Earth Australia is asking for the global community’s help to send a climate change sceptic to space so they can shift their perspective and come back down to earth a more environmentally ethical person.
The Results
The campaign received national and global coverage
Visitors from over 170 countries came to the website
100,000+ views on Youtube.