Best Toy Ever
Rather than focus on what IKEA sold – like the majority of other Christmas campaigns out there – we focused on something that IKEA believed in. Christmas was the perfect time for IKEA to remind Australians that it didn’t have to be the only time we play together. What about the other 364 days? By asking children “What is the Best Toy ever?” we discovered playing together is not just for Christmas. Shared one week before Christmas, the film was viewed 1.6+ million times.