MLA - Operation Boomerang

Our brief was to generate buzz and drive sales of lamb in the run up to Australia Day. The campaign started with a teaser to clearly outline the problem that some Australians would be missing out because they were overseas.

A week later we released a video launching Operation Boomerang led by cult newsreader Lee Lin Chin. What followed was over 5.5 million views and record lamb sales.

Case Study

Film