Operation Boomerang

How do you remind 24 million Australians how lucky they are to be eating lamb on Australia Day?

Remind them of the millions of Australians overseas who’ll be missing out. Operation Boomerang is a semi-paramilitary operation backed by the Prime Minister himself. Its mission: to extract Australian expats and bring them home for Australia Day.

We enlisted the help of infamous news anchor Lee Lin Chin, whose team of elite operatives, brought home our expats, including several well-known Aussies. The film received more than 5 million views, generated heaps of media coverage and lifted sales by 37% in the lead up to Australia Day.

Mission accomplished.

Online Film

Case Study