MLA

You Never Lamb Alone

Nothing brings Australians together like Lamb. So, at a time when individuals and organisations around the world were promoting division and hate – Lamb, Australia’s national meat, decided to bring everyone to the table in the most inclusive commercial ever.

Rather than ignore, debate or complain about our increasing cultural diversity, we embraced it by bringing everyone together, whatever their race, religion, gender, sexual orientation, age or ability – proving that ‘YOU NEVER LAMB ALONE’.