Qantas

Out of Office

The out of office reply.  Millions are sent and received every single day. And they’re all boring.

So Qantas and The Monkeys turned the most boring email you’ll ever send into a social and brand new media channel that actually inspires travel.

Introducing the Qantas Out of Office Travelogue, the out of office reply powered by your Instagram travel photos. The idea has attracted global press with social a reach of 9.8 million in the first week and over 60 million media impressions online.