UBank

Real Estate Tips from the Terminally Ill

Real estate tips from the terminally ill - 2 minutes

Real estate tips from the terminally ill - 60 seconds

Real estate tips from the terminally ill - Julie

Real estate tips from the terminally ill - Karen

Real estate tips from the terminally ill - Ken

Real estate tips from the terminally ill - Kris

Real estate tips from the terminally ill - Nicole

Real estate tips from the terminally ill - Shannon

Real estate tips from the terminally ill - Why we did it

UBank’s provocative campaign encouraged Australians to borrow less, live more.

58% of mortgagees ‘put work over time with family due to financial pressures’ and two-thirds have compromised holiday plans to pay the mortgage. Chasing the impossible dream, mortgage debt is the no.1 cause of financial stress.

Featuring people living with terminal illness, the film provides a unique perspective on the Australian Dream and what’s truly important. With only 2.3% paid share of voice, our film had to generate its own coverage, launching on ‘Sunrise’ and featuring in 63 broadcast and digital news publications, with a combined reach of 104m people.