Real Estate Tips from the Terminally Ill

UBank’s provocative campaign encouraged Australians to borrow less, live more.

58% of mortgagees ‘put work over time with family due to financial pressures’ and two-thirds have compromised holiday plans to pay the mortgage. Chasing the impossible dream, mortgage debt is the no.1 cause of financial stress.

Featuring people living with terminal illness, the film provides a unique perspective on the Australian Dream and what’s truly important. With only 2.3% paid share of voice, our film had to generate its own coverage, launching on ‘Sunrise’ and featuring in 63 broadcast and digital news publications, with a combined reach of 104m people.