Telstra

Taking Australians to Rio

The 2016 Rio Olympics promised to be the most connected, immersive games ever. This campaign promotes Telstra’s partnership with Channel 7 where only Telstra customers can enjoy free access to every event, every sport on the Olympics on 7 app.

Featuring a beautiful reworking of Peter Allan’s ‘I go to Rio’, the campaign captured the imagination and attention of everyone surrounding the Olympics.