Taking Australians to Rio

The Idea

The 2016 Rio Olympics promises to be the most connected, immersive games ever. This campaign promotes Telstra’s partnership with Channel 7 where only Telstra customers can enjoy free access to every event, every sport on the Olympics on 7 app.

Featuring a beautiful reworking of Peter Allen’s ‘I go to Rio’, the campaign captured the imagination and attention of everyone surrounding the Olympics.