Telstra Brand 3.0 - Thrive On

This is the story about the biggest brand launch of the year, repositioning Telstra from a telecommunications company to a technology company.

The campaign celebrates the magic of technology and what it makes possible and shows how Telstra empowers you to turn your imaginings, ambitions and dreams into a reality through the possibilities of technology. With 2.7 million views online the campaign was deemed “the most successful Telstra campaign in our history”, said Telstra CMO Joe Pollard.